Sony a7C II Introduced: A Competitive Update

SAN DIEGO, CA. August 29, 2023 – Immediately, Sony Electronics broadcasts the discharge of two new additions to the Alpha 7C collection of compact full-frame interchangeable lens cameras, the Alpha 7C II (mannequin ILCE- 7CM2) and Alpha 7C R (mannequin ILCE-7CR). The Alpha 7C II is provided with a full-frame picture sensor with roughly 33.0 efficient megapixels and options the newest nonetheless picture and video features and efficiency in a compact and light-weight design (roughly 4.88 in huge x 2.8 in excessive x 2.5 in deep and weighs roughly 18.1 oz.) It’s the second-generation model of the Alpha7 C, which is widely known for its mixture of efficiency and options in a compact measurement, excellent for a variety of taking pictures eventualities comparable to journey and avenue pictures.

The Alpha 7C R is a brand new compact full-frame interchangeable lens camera, boasting the high-resolution and wealthy gradation efficiency of a full-size picture sensor with roughly 61.0 efficient megapixels, the identical sensor discovered within the Alpha 7R V, right into a compact and light-weight physique (comparable measurement and weight because the Alpha 7C IIⁱⁱ, roughly 18.2 oz). Along with every day snapshots, it simply realizes high-quality picture seize in all kinds of settings, comparable to portrait, wildlife, and panorama pictures, assembly the expectations of artistic work with mobility.

Each fashions are geared up with the identical AI-processing unit and BIONZ XR® processors present in Sony’s latest interchangeable lens cameras such because the Alpha 7R V and Alpha 6700. Actual-time Recognition AF acknowledges all kinds of topics with excessive accuracy, and 5-axis in-body mage stabilization gives a 7.0 stepⁱⁱ taking pictures benefit when capturing stills. By way of video efficiency, each fashions assist high-quality 4:2:2 10-bit video recording as much as 4K60pⁱⁱⁱ, and each fashions assist Sony’s acclaimed S- CinetoneTM coloration science for wealthy cinematic video. As well as, they’ve Lively Mode in-body picture stabilization, AI-based auto-framing, digital-audio interface assist, and different options that assist high- high quality video taking pictures.

“At Sony, we’re dedicated to repeatedly elevating the bar and elevating requirements for content material creators. With the introduction of the Alpha 7C II and Alpha 7C R fashions, we’re providing an modern resolution that serves creators in each pictures and videography. This contemporary addition to their toolkit ensures top-tier imagery and visible efficiency throughout our state-of-the-art imaging gadgets. By fusing superior know-how with user-friendly design, we’re empowering content material creators to appreciate their inventive imaginative and prescient like by no means earlier than,” says Yang Cheng, Vice President, Imaging Options, Sony Electronics.

Because the demand for sending and sharing captured content material on social media networks has elevated, extra creators are on the lookout for a mixture of compact measurement and excessive imaging efficiency in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7C R, which obtain excessive mobility and high-quality picture expression in a compact measurement, Sony responds to the big selection of picture expressions sought by creators.

Fundamental Options of the Alpha 7C II

Fundamental Options of the Alpha 7C R 

Frequent Options of the Alpha 7C II and Alpha 7C R

1) Compact measurement and excessive mobility

Each fashions are straightforward to deal with and simple to hold. Compact measurement (each fashions are roughly 4.88 in huge x 2.8 in excessive x 2.5 in deep) and weighi roughly 18.1 ouncesfor the Alpha 7C II and roughly 18.2 ouncesfor the Alpha 7C R. When mixed with the wide-angle zoom lens, FE 16-35mm F2.8 GM II, introduced at the moment, it achieves the superb picture expression and high-speed AF which might be distinctive to the G Grasp™ collection, with the brightness of F2.8 at full zoom vary. The consumer can select their favourite lens from Sony’s intensive E-mount collection of greater than 70 lenses and revel in quite a lot of picture expressions in each nonetheless photos and films.

2) AF efficiency with improved topic recognition efficiency because of the built-in AI processing unit

Geared up with the identical AI-processing unit because the Alpha 7R V, which acknowledges topics with excessive accuracy with Actual-time Recognition AF. For instance, when taking an image of an individual, even when the topic strikes a sophisticated pose or their face is hidden, human-pose estimation know-how can be utilized to seize and observe the topic with excessive accuracy. Along with the prevailing monitoring capabilities for individuals and animals already discovered within the Alpha 7C collection, it’s now potential to acknowledge birds, bugs, vehicles, trains, and airplanes as topics within the new fashions.

3) Superior video efficiency

The Alpha 7C II and Alpha 7C R condense high-resolution and detailed video knowledge equal to 7K and 6K, respectively, and might output high-quality 4K video. Geared up with S-Log3, which helps a large latitude of 14+ stops^vi, it renders wealthy gradation with little overexposure and underexposure even in scenes with distinction. Additionally, in Log taking pictures mode, the LUT imported by the consumer could be displayed on the camera monitor picture, permitting the consumer to shoot whereas checking the completed picture in post-production. As well as, it’s geared up with S-Cinetone™, a singular Sony characteristic which may create a cinematic look straight out of the camera with out post-processing. Based mostly on Sony’s Cinema Line know-how, S-Cinetone delivers pure mid-tones which might be important to healthy-looking pores and skin coloration and ship cinematic high quality. It additionally options Artistic Look, which lets you simply change the appear and feel of video and nonetheless photos.

4) Operability and connectivity

Geared up with a touch-operable vari-angle LCD monitor, intuitive operation with the newest contact menu helps comfy taking pictures. Along with the brand new entrance dial that enables the consumer to assign their favourite features, the nonetheless picture/film/S&Q change dial, and an XGA high-resolution viewfinder, and so on., the camera is straightforward to make use of. The camera is provided with a 7.0-stepiv optical 5-axis in-body picture stabilization to assist secure camera work.

By way of connectivity, the camera is appropriate with the smartphone software Creators’ App^vii that uploads movies and nonetheless photos taken with the camera to a cloud service, whereas permitting distant camera operation and picture switch from the camera to cell gadgets. By the top of September 2023, Sony plans to assist a brand new model of the software program improvement equipment Digicam Distant SDK that permits distant operation and settings changes.

5) Designed with environmentally pleasant rules in thoughts

Over the previous 11 years, Sony has changed roughly 395 tons^viii of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled supplies, together with SORPLAS™^ix, are used for the camera physique, decreasing environmental influence with out sacrificing performance. Along with being geared up with Sony’s Display Reader perform^x that reads menus and video playback screens aloud to help operations, a brand new menu Amplify Show perform has been added to assist the artistic actions of quite a lot of creators.

Pricing and Availability 

The brand new Alpha 7C II can be out there in Fall 2023 at quite a lot of Sony’s approved sellers: ​
​Digicam solely: MSRP $2199.99 USD, $2999.99 CAN ​
​Digicam w/ 28-60mm lens: MSRP $2499.99 USD, $3399.99 CAN

The brand new Alpha 7C R can be out there in Fall 2023 at quite a lot of Sony’s approved sellers: ​
​Digicam solely: MSRP $2999.99 USD, $4099.99 CAN

The brand new GP-X2 extension can be out there in Fall 2023 at quite a lot of Sony’s approved sellers for MRSP $159.99 USD, $214.99 CAN.

For detailed product data of the brand new Alpha 7C II, please go to:

Product movies of the brand new Alpha 7C II could be considered right here:

For detailed product data of the brand new Alpha 7C R, please go to:

Product movies of the brand new Alpha 7C R could be considered right here:

For detailed product data for the brand new GP-X2, please go to: https://electronics.sony.com/imaging/imaging-accessories/all-accessories/p/gpx2

Unique tales and thrilling new content material shot with the brand new Alpha 7C II and Alpha 7C R and Sony’s different imaging merchandise could be discovered at www.alphauniverse.com, a web site created to coach and encourage all followers and clients of the Sony Alpha model.

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About Sony Electronics Inc. 

Sony Electronics is a subsidiary of Sony Company of America and an affiliate of Sony Group Company, one of the vital complete leisure firms on the earth, with a portfolio that encompasses electronics, music, movement footage, cell, gaming, robotics and monetary providers. Headquartered in San Diego, California, Sony Electronics is a pacesetter in electronics for the buyer {and professional} markets. Operations embrace analysis and improvement, engineering, gross sales, advertising and marketing, distribution and customer support. Sony Electronics creates merchandise that innovate and encourage generations, such because the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio merchandise. Sony can be a number one producer of end-to-end options from 4K skilled broadcast and A/V gear to business main 4K and 8K Extremely HD TVs. Go to for extra data.

Notes: 

i Approximate efficient megapixels.

ii Weight contains battery and reminiscence card.

iii Alpha 7C II:QFHD (3840×2160). 4K60p/50p recording is just out there in Tremendous 35mm mode. Alpha 7C R: Angle of view is approx. 1.2x when taking pictures 4K 60/50p motion pictures.

iv CIPA customary compliant, Pitch/Yaw route, with FE 50 mm F1.2 GM connected, lengthy publicity noise discount off.

v Grip extension (mannequin GPX2) for the Alpha 7C II offered individually.

vi When taking pictures S-Log3. Sony inner measurement.

vii Examine regional availability of providers and functions.

viii Based on Sony. Recycled supplies used for product our bodies and equipment from April 2012 to March 2023.

ix Relying on the time of manufacturing, SORPLAS™ will not be used for some components.

x Supported languages differ relying on the gross sales area.