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Sony a6700 Announcement

Sony simply introduced their latest APS-C camera with the Sony a6700 – an replace to the a6600 from August 2019. The a6700 sits on the prime of Sony’s APS-C lineup and is launching for $1400, physique solely. How a lot has modified in 4 years? Right here’s what we all know.

Most of Sony’s enhancements to the a6700 are available in two areas: autofocus and video options. On paper, the a6700 presently ranks amongst Sony’s most superior cameras for autofocus capabilities, borrowing the Bionz XR processor and AI processing unit of the high-end Sony a7R V.

As for videography, the a6700 sports activities 4K 120p video (albeit with an added crop), minimal rolling shutter, and 10-bit S-log capabilities. It guarantees glorious video high quality as much as 60p, with full-width 4K video oversampled from 6K.

By way of dealing with options, the Sony a6700 provides a deeper hand grip, a further management dial on the entrance of the camera, and extra buttons in comparison with the earlier a6600 – all becoming for a higher-end camera. The totally articulating rear LCD is an sudden however welcome addition, too.

Nevertheless, it’s not all excellent news. The Sony a6700 has among the identical drawbacks because the earlier a6600, which have been already questionable selections 4 years in the past – resembling a single card slot, a low-resolution LCD, and a comparatively primary IBIS system. There may be additionally no joystick on the a6700, and the buffer capability is middling, which undercuts among the camera’s worth for sports activities and wildlife pictures. These components go away the a6700 wanting weaker in some areas than different APS-C cameras, such because the Canon EOS R7 and a wide range of Fuji X our bodies.

In the end, the worth of the Sony a6700 will come all the way down to your scenario. If you happen to’re planning to get an APS-C camera as a less expensive possibility for sports activities and wildlife pictures, you’ll have to weigh the a6700’s autofocus enhancements in opposition to its lacking joystick and single card slot. However for those who’re contemplating it as a hybrid stills/video camera, it’s laborious to disclaim the camera’s versatility.

Whereas I feel that $1400 is barely overpriced for a camera with these options in 2023, I give Sony props for following up on their purpose so as to add the Bionz XR processor and AI autofocus algorithms all through their camera lineup. That mixture is near the most effective autofocus efficiency we’ve seen in mirrorless cameras at the moment, and it’s a welcome sight in an APS-C camera just like the a6700. Mixed with the a6700’s new video options, it makes for a reliable replace over the a6600 regardless of some lingering lacking options.

If you happen to want an APS-C camera with nice video options and rapid-fire autofocus efficiency, the reality is that you’ve got a wide range of choices at the moment, together with the Canon EOS R7, Fuji X-H2, Fuji X-H2S, and Fuji X-S20. Now you’ll be able to add the Sony a6700 to that listing. It doesn’t deliver any groundbreaking options to the desk, nevertheless it iterates over the a6600 in some helpful methods – and maybe most significantly, it exhibits that Sony remains to be engaged on their a6X00 sequence regardless of a 4 year hole for the reason that final releases.

The Sony a6700 can be out there for pre-order beginning tomorrow morning, Thursday July 13 at 10AM Japanese. You may pre-order it right here from B&H:

Ordering something by our hyperlinks to B&H is the best method to assist our work at Photography Life with out costing you something additional!

Sony Electronics Releases Subsequent-generation APS-C Mirrorless Interchangeable Lens Digicam “α6700” with Simultaneous Launch of Versatile Compact Shotgun Microphone ECM-M1

Excessive-precision topic recognition by AI and the most recent nonetheless picture and video efficiency are condensed right into a compact APS-C physique for the primary time

SAN DIEGO, CA. July 12, 2023 – Right this moment, Sony Electronics broadcasts the discharge of its latest APS-C mirrorless camera, the α6700. This new providing combines the cutting-edge nonetheless picture and video capabilities discovered within the newest full-frame Alpha™ and Cinema Line sequence with the compact and light-weight design of the α6000 sequence, leading to Sony’s most superior APS-C mirrorless camera so far.

Combining an APS-C back-illuminated Exmor R® CMOS picture sensor boasting 26 efficient megapixels with the pace and energy of Sony’s superior BIONZ XR® processing engine, the α6700 achieves distinctive imaging efficiency whereas sustaining a compact and light-weight design.

The camera helps high-resolution 4K video recording at as much as 120fpsi, a large latitude of 14+ stopsii for capturing particulars in harsh or under-lit circumstances and options the S-Cinetone™ image profile present in Sony’s skilled Cinema Line for refined film imagery that doesn’t require coloration grading, and it delivers gorgeous illustration of human pores and skin tones. For videographers and vloggers, Sony concurrently releases the ECM-M1 shotgun microphone, able to high-quality sound with eight sound pickup modes together with stereo.

“With the discharge of the α6700, Sony continues its dedication to raise the talents of creators in all places and at each stage by empowering them with state-of-the-art instruments that allow their creativity to relentlessly transfer ahead. Sony will proceed to increase its APS-C line-up to cater to and assist picture manufacturing actions of a various array of creators,” says Yang Cheng, Vice President, Imaging Options, Sony Electronics Inc.

Extremely correct topic recognition with AI

The most recent APS-C measurement, back-illuminated Exmor R CMOS picture sensor boasts roughly 26 efficient megapixels, paired with our superior BIONZ XR engine for distinctive imaging efficiency. Commonplace ISO sensitivity spans 100 to 32000 for each stills and flicks, permitting high-sensitivity, low-noise taking pictures. Enhanced coloration copy ensures topics like individuals and crops are captured with pure hues, whereas Artistic Look options enable distinctive visible expressions.

The AI processing unit is inherited from the α7R V, enabling excessive accuracy “Actual-Time Recognition AF (autofocus).” Past the α6000 sequence’ human and animal recognition, it now precisely identifies numerous topics resembling human, animal, chicken, insect, automotive/practice, and airplane, catering to various inventive expressions. When paired with at the moment’s newly launched FE 70-200MM F4 Macro G OSS IIiii, it provides 105 mm to 300 mm focal lengths in 35mm full-frame equal, leveraging the ability of telephoto zoom for high-quality taking pictures. Moreover, it’s appropriate with a broad array of E-mount lenses, and Sony’s E-mount lenses overlaying full-frame and Cinema Line cameras with a single mount.

Glorious video efficiency appropriate with 4K120pi

Harnessing information equal to 6K, the α6700 outputs superior 4K video, together with assist for high-frame-rate recording at 4K 120fps. It options S-Log3, providing a latitudes of 14+ stopsii, for stellar gradation. Additionally geared up with S-Cinetone, the α6700 provides spectacular pores and skin tone depiction and topic highlighting, applied sciences honed by our Cinema Line growth, whereas its AI-driven Auto-Framingiv easily tracks topics, eliminating the necessity for handbook camera motion. The physique homes a Multi-Interface (MI) Shoe appropriate with digital audio interfaces. Used along with the brand new ECM-M1 shotgun microphone, it permits for direct digital audio transmission, capturing high-quality, undegraded sound.

Mobility, operability, and connectivity distinctive to a compact and light-weight gadget

With a compact design (approx. 4 7/8 × 2 3/4 × 3 in. and weighing about 1 lb 1.4 oz.v), the α6700 is very transportable. It has a user-friendly, touch-operable vari-angle LCD monitor, coupled with a contemporary contact menu for easy operation. Customizable entrance dial and a switching dial for nonetheless pictures, motion pictures, and S&Q modes are additionally featured. It is usually geared up with optical 5-axis in-body picture stabilization system with 5.0 stopsvi of shutter pace benefit for stills and an Lively Modevii ensures secure footage.

By way of connectivity, the camera now helps the Creators’ Appviii for seamless uploads of movies and nonetheless pictures to cloud providers. Sony additionally plans to roll out a brand new model of the “Camera Remote SDK” in July 2023, permitting distant operation and setting changes.

Environmental acutely aware and accessibility

Recycled supplies, together with SORPLASTMx, are used all through the camera physique, decreasing environmental impression with out sacrificing performance. Over the previous 10 years, Sony has changed roughly 379 tonsix of virgin plastic with recycled plastic in digital cameras and digital video cameras.

As well as, it’s geared up with Sony’s Display screen Reader performxi that reads menus and video playback screens aloud to help operations, supporting the inventive actions of all kinds of creators.

Primary options of shotgun microphone ECM-M1

The ECM-M1 is the world’s first shotgun microphone with eight dial-selectable audio recording fashionsxii. With 4 microphone capsules and distinctive beamforming and superior digital processing know-how, it provides diverse modes together with stereo. Its ultra-directional mode captures focused sound from the entrance (inside a 30-degree width) and on the identical time successfully suppresses different sounds, dynamically adapting to ambient sound within the environment. This mode is right for interviews and selfie-oriented eventualities the place the topic is at all times in entrance of the microphone.

A newly added mode dial with a locking mechanism ensures straightforward, safe switching of sound pickup modes. The ECM-M1 options noise discount utilities like a noise reduce filter for decreasing background noise and a low-cut filter for minimizing vibration and low frequency noise. These filters are applied by digital sign processing, maximizing audio high quality on the recording stage and thereby decreasing the necessity for advanced put up processing. It additionally helps 4-channel recording (appropriate cameras solely), permitting security recording in omnidirectional mode on channels 3 and 4, whereas channels 1 and a couple of concentrate on chosen directivity.

Compact and light-weight, the ECM-M1 enhances mobility, empowering creators to seize high-quality audio in various conditions. Merely clip the microphone into the Multi Interface Shoe on a appropriate camera for direct energy and audio connections with out the necessity for additional cables or batteries. When related through the Multi Interface Shoe of a appropriate camera that includes a built-in digital audio interface, the audio sign is instantly transferred to the camera in digital kind in order that no degradation can happen. A easy change additionally offers compatibility with a variety of cameras utilizing an analog interface.

Pricing and Availability

The brand new α6700 can be out there in 2023 at a wide range of Sony’s approved sellers:

  •  α6700 camera solely: MSRP $1399.99 USD, $1899.99 CAN
  •  α6700 “L” equipment w/PZ1650: MSRP $1499.99 USD, $1999.99 CAN
  •  α6700 “M” equipment w/18135: MSRP $1799.99 USD, $2399.99 CAN

The brand new ECMM1 microphone can be out there for MSRP $349.99 USD and $469.99 CAN.

For detailed product data of the brand new α6700, please go to:

Product movies of the brand new α6700 will be considered right here:

For detailed product data of the brand new ECM-M1, please go to:

Product movies of the brand new ECM-M1 will be considered right here:

Unique tales and thrilling new content material shot with the brand new α6700 and Sony’s different imaging merchandise will be discovered at, a website created to teach and encourage all followers and clients of Sony α – Alpha model.


About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Company of America and an affiliate of Sony Group Company, one of the complete leisure firms on the earth, with a portfolio that encompasses electronics, music, movement footage, cellular, gaming, robotics and monetary providers. Headquartered in San Diego, California, Sony Electronics is a frontrunner in electronics for the patron {and professional} markets. Operations embrace analysis and growth, engineering, gross sales, advertising, distribution and customer support. Sony Electronics creates merchandise that innovate and encourage generations, such because the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio merchandise. Sony can also be a number one producer of end-to-end options from 4K skilled broadcast and A/V gear to business main 4K and 8K Extremely HD TVs. Go to for extra data.


i QFHD (3840×2160). About 38% of the angle of view is cropped.

ii When taking pictures S-Log3. Sony inner measurement.

iii For particulars on the FE 70-200MM F4 Macro G OSS II, please see the press launch introduced on July 12, 2023. URL:

iv Legitimate solely in video mode. The angle of view is narrowed as a result of it’s cropped from a 4K decision picture.

v Weight consists of battery and reminiscence card.

vi CIPA normal compliant, Pitch/Yaw course, with FE 50 mm F1.2 GM hooked up, lengthy publicity noise discount off.

vii In Lively Mode, the taking pictures angle of view is barely narrower.

viii Test regional availability of providers and purposes through the URL under: Creators’ App: , Creators’ Cloud: Obtain app at Google Play and the App Retailer. Community providers, content material, and working system and software program topic to phrases and circumstances and could also be modified, interrupted or discontinued at any time and will require charges, registration and bank card data.

ix Based on Sony analysis. Recycled supplies used for product physique and equipment from April 2012 to March 2022.

x SORPLAS™ might not be used for the components used relying on the manufacturing interval.

xi Supported languages differ relying on the gross sales area.

xii As of the July 2023 press launch. Sony analysis. As a camera microphone.

#Sony #a6700 #Announcement

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