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Olympus has now officially been renamed “OM System”

Well, there’s been a large number of hypothesis about what’s going to occur to the title Olympus since its acquisition by JIP was completed at the start of the 12 months. In February, the newly shaped OM Digital hoped to be able to stay the use of the title Olympus and it appeared like they may for a couple of years.

But in August, it used to be rumoured camera fashions have been expecting to be renamed and now it seems like the emblem as a complete is, too. And, sure, the 2 earlier brand trademark registrations (here and here) have been appropriately assumed to be the brand new logo for Olympus cameras. Olympus is now OM System.

The above video is beautiful flashy with an correctly dramatic theme music detailing the historical past of the newly-named OM System logo, from its beginnings as Olympus, the advent of the OM-1 and quite a lot of virtual inventions. And as many people had was hoping, it feels like OM Digital in reality is making plans to take at the Olympus legacy critically sooner or later.

Olympus and OM System branded cameras are anticipated to co-exist for some time. This is to be anticipated, for the reason that there are many Olympus branded pieces already available in the market in real-world and on-line retail retail outlets, to not point out sitting in distribution centres and warehouses ready to be shipped out to these outlets. But you’ll begin to see the title transition as outdated inventory dwindles and the brand new stuff begins to interchange it at the cabinets.

And talking of recent stuff, cameras and lenses are rumoured, anticipated and in all probability hinted at, however to this point there doesn’t appear to be any affirmation of precisely what’s coming that’s new and innovative and in reality makes this entire factor price it – a minimum of, no longer for the dependable Olympus and Micro Four Thirds shooters of the previous.

I suppose we’ll must stay ready. But a minimum of now we all know what’ll be written at the equipment.

[via Gizmodo]

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