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Olympus has now officially been renamed “OM System”

Well, there’s been a large number of hypothesis about what’s going to occur to the title Olympus since its acquisition by JIP was completed at the start of the yr. In February, the newly shaped OM Digital hoped to be able to stay the usage of the title Olympus and it seemed like they may for a couple of years.

But in August, it was once rumoured camera fashions had been expecting to be renamed and now it seems like the emblem as a complete is, too. And, sure, the 2 earlier emblem trademark registrations (here and here) had been accurately assumed to be the brand new logo for Olympus cameras. Olympus is now OM System.

The above video is lovely flashy with an accurately dramatic theme track detailing the historical past of the newly-named OM System logo, from its beginnings as Olympus, the creation of the OM-1 and quite a lot of virtual inventions. And as many people had was hoping, it seems like OM Digital actually is making plans to take at the Olympus legacy significantly someday.

Olympus and OM System branded cameras are anticipated to co-exist for some time. This is to be anticipated, for the reason that there are many Olympus branded pieces already in the market in real-world and on-line retail shops, to not point out sitting in distribution centres and warehouses ready to be shipped out to these shops. But you’ll begin to see the title transition as previous inventory dwindles and the brand new stuff begins to interchange it at the cabinets.

And talking of latest stuff, cameras and lenses are rumoured, anticipated and in all probability hinted at, however thus far there doesn’t appear to be any affirmation of precisely what’s coming that’s new and modern and actually makes this complete factor value it – no less than, no longer for the dependable Olympus and Micro Four Thirds shooters of the previous.

I suppose we’ll need to stay ready. But no less than now we all know what’ll be written at the equipment.

[via Gizmodo]

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