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Olympus has now officially been renamed “OM System”

Well, there’s been a large number of hypothesis about what’s going to occur to the identify Olympus since its acquisition by JIP was completed originally of the 12 months. In February, the newly shaped OM Digital hoped to be able to stay the usage of the identify Olympus and it appeared like they may for a couple of years.

But in August, it used to be rumoured camera fashions had been expecting to be renamed and now it seems like the emblem as a complete is, too. And, sure, the 2 earlier emblem trademark registrations (here and here) had been accurately assumed to be the brand new emblem for Olympus cameras. Olympus is now OM System.

The above video is lovely flashy with an correctly dramatic theme music detailing the historical past of the newly-named OM System emblem, from its beginnings as Olympus, the creation of the OM-1 and quite a lot of virtual inventions. And as many people had was hoping, it seems like OM Digital in point of fact is making plans to take at the Olympus legacy severely sooner or later.

Olympus and OM System branded cameras are anticipated to co-exist for some time. This is to be anticipated, for the reason that there are many Olympus branded pieces already available in the market in real-world and on-line retail retail outlets, to not point out sitting in distribution centres and warehouses ready to be shipped out to these shops. But you’ll begin to see the identify transition as previous inventory dwindles and the brand new stuff begins to switch it at the cabinets.

And talking of recent stuff, cameras and lenses are rumoured, anticipated and in all probability hinted at, however up to now there doesn’t appear to be any affirmation of precisely what’s coming that’s new and progressive and in point of fact makes this entire factor price it – no less than, no longer for the unswerving Olympus and Micro Four Thirds shooters of the previous.

I assume we’ll must stay ready. But no less than now we all know what’ll be written at the tools.

[via Gizmodo]

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